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Ukuvinjelwa kwama-e-cigarette "we-fruit flavour" kuyiphuzu leqhwa ekugunyazweni nasekumisweni kwemboni.

Isikhathi eside, ukunambitheka bekuyimayini yegolide kagwayi we-elekthronikhi.Isabelo semakethe semikhiqizo yokunambitheka sicishe sibe ngama-90%.Njengamanje, kunezinhlobo ezingaba ngu-16000 zemikhiqizo kagwayi we-elekthronikhi emakethe, okuhlanganisa ukunambitheka kwesithelo, ukunambitheka kwamaswidi, ukunambitheka okuhlukahlukene kophudingi, njll.

Namuhla, i-e-cigarette yase-China izovalelisa ngokusemthethweni inkathi yokunambitheka.Ukuphathwa kukagwayi wesifundazwe kukhiphe indinganiso kazwelonke kagwayi we-elekthronikhi kanye nezinyathelo zokulawulwa kukagwayi we-elekthronikhi, okubeka ukuthi kwenqatshelwe ukuthengisa ugwayi we-elekthronikhi onephunga elimnandi ngaphandle kwe-flavour kagwayi nogwayi we-electronic ongangeza ama-aerosol ngokwawo.

Nakuba umbuso unwebe isikhathi soguquko esiyizinyanga ezinhlanu ukuze kusetshenziswe imithethonqubo emisha, izimpilo zabakhiqizi bakagwayi nowoyela, izinhlobo nezitolo zizoba ukuketula umbuso.

1. Ukuhluleka kokunambitha, umkhiqizo usadinga ukufuna ukuhlukaniswa

2. Imithetho nemithethonqubo iyancipha, futhi uchungechunge lwezimboni ludinga ukwakhiwa kabusha

3. Inqubomgomo kuqala, impilo enhle noma indawo engcono kakhulu yogwayi we-elekthronikhi

Umthethonqubo omusha wephule amaphupho abantu abaningi be-elekthronikhi nababhemayo.Ama-ejenti okunandisa ugwayi we-e okuhlanganisa i-plum extract, i-rose oil, amafutha kalamula anephunga elimnandi, uwoyela wewolintshi, uwoyela omnandi wewolintshi nezinye izithako ezivamile azivunyelwe ukungezwa.

Ngemuva kokuthi i-e-cigarette isuse i-icing yayo yomlingo, kuzoqedwa kanjani ukuqamba okusha okuhlukanisayo, ukuthi abathengi bazoyikhokhela yini, nokuthi imodi yokuqala yokusebenza izosebenza yini?Lokhu ukukhathazeka kwabakhiqizi emkhakheni wokukhiqiza okhuphuka nomfula, omaphakathi kanye nowehla nomfula kanye namaketango okuthengisa ama-e-cigarette.

Ungalungiselela kanjani ukuxhumana nemithetho kazwelonke emisha?Kusekuningi okusamele kwenziwe ngamabhizinisi.

Ukuhluleka kokunambitha, umkhiqizo usadinga ukufuna ukuhlukaniswa

Esikhathini esedlule, cishe amathani angu-6 ejusi yekhabe, ijusi yamagilebhisi kanye ne-menthol kwakuthuthelwa kufekthri kagwayi kagesi namafutha e-Shajing njalo ngenyanga.Ngemva kokuxuba, ukuxutshwa nokuhlolwa yi-seasoner, izinto zokusetshenziswa zithelwa emiphongolweni yepulasitiki yezinga lokudla engu-5-50kg futhi yahanjiswa ngamaloli.

Lawa ma-condiments ashukumisa ukunambitheka kwabathengi, futhi aphinde akhuthaze imakethe kagwayi we-elekthronikhi.Kusukela ngo-2017 kuya ku-2021, izinga lokukhula elihlanganisiwe lesikali semakethe yasekhaya yomkhakha we-e-cigarette waseChina lalingama-37.9%.Kulinganiselwa ukuthi izinga lokukhula konyaka nonyaka ngo-2022 lizoba ngu-76.0%, futhi isikali semakethe sizofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-25.52.

Ngesikhathi lapho yonke into yayidlondlobala, imithethonqubo emisha ekhishwe nguhulumeni yayiphatha kabi kakhulu imakethe.NgoMashi 11, lapho kukhishwa imithetho emisha, ubuchwepheshe be-fogcore bukhiphe umbiko wezezimali ogqamile ngonyaka odlule: imali engenayo yenkampani ngo-2021 yayingama-yuan ayizigidi eziyizinkulungwane eziyi-8.521, okuwukunyuka konyaka ngo-123.1%.Kodwa-ke, lo mphumela omuhle washaywa ngokuphelele kumagagasi wemithetho emisha.Ngalo lolo suku, intengo yamasheya yobuchwepheshe be-fogcore yehle cishe ngo-36%, yehla entsha ohlwini.

Abakhiqizi bakagwayi be-elekthronikhi bayazi ukuthi ukuqedwa kukagwayi onephunga elimnandi kungase kube igalelo elisabalele futhi elibulalayo embonini.

Ugwayi we-elekthronikhi, owake washanela imakethe ngemiqondo ethi "i-artifact yokuyeka ukubhema", "ukungabikho kwengozi kwezempilo", "ubuntu bemfashini" kanye "nokuningi okuthandwayo", uzolahlekelwa ukungezwani kwawo okuyisisekelo nogwayi ojwayelekile ngemuva kokulahlekelwa ukuncintisana okuyisisekelo. "ukunambitha" kanye nendawo yokuthengisa "yobuntu", kanye nemodi yokwandisa yokuthembela ekunambithekeni ngeke isasebenza.

Umkhawulo wokunambitha wenza ukubuyekezwa komkhiqizo kungadingeki.Lokhu kungabonakala ekwenqabeni kwangaphambilini kukagwayi we-e enongiwe emakethe yase-US.Ngo-Ephreli, 2020, i-US FDA ihlongoze ukulawula ugwayi we-e-flavour, kugcinwe kuphela ukunambitheka kukagwayi ne-mint flavour.Ngokwemininingwane yekota yokuqala ka-2022, ukuthengiswa kukagwayi we-elekthronikhi emakethe yase-US kukhule ngezinga lokukhula lika-31.7% izinyanga ezintathu zilandelana, kodwa umkhiqizo wenze isenzo esincane ekubuyekezeni umkhiqizo.

Umgwaqo wokuvuselelwa komkhiqizo awuhambeki, ocishe wavimba ukuhlukaniswa kwabakhiqizi bakagwayi we-elekthronikhi.Lokhu kungenxa yokuthi asikho isithiyo esiphezulu sezobuchwepheshe embonini ye-e-cigarette, futhi umqondo wokuncintisana uncike ekusungulweni kokuthandwa.Uma ukuhlukaniswa kokunambitheka kungasabalulekile, abakhiqizi be-e-cigarette kufanele babheke amaphuzu okuthengisa futhi ukuze bawine emqhudelwaneni okhulayo we-e-cigarette we-homogeneous share.

Ukwehluleka kokunambitha ngokuqinisekile kuzokwenza uphawu lwe-e-cigarette lungene esikhathini esididekile sokuthuthuka.Okulandelayo, noma ubani ongahola ekwazini igama-mfihlo lomncintiswano ohlukanisiwe angasinda kule geyimu egxile ekhanda.

Ngesayensi nobuchwepheshe noma ubuchwepheshe obuvumela ukwahlukanisa kufakwa ku-ajenda.Ngo-2017, ubuchwepheshe be-Kerui baqala ukusebenzisana neJuul labs, uhlobo lukagwayi we-elekthronikhi, ukuhlinzeka kuphela ngemishini yokuhlanganisa i-cartridge ye-electronic cartridge case.Ukukhethwa kwama-oligarch kagwayi we-elekthronikhi aphesheya kunikeze ulwazi olungenzeka kumabhrendi aseShayina.

Ubuchwepheshe be-Kerui buhlinzeka ngemishini yokuhlanganisa esheshayo enesivinini esiphezulu yokushisisa ugwayi oshiswe ngokungaphelele.Njengamanje, ibambisene nogwayi waseChina kumaphrojekthi amaningi, ihlinzeka ngemibono yensimu emisha yogwayi we-elekthronikhi eChina.U-Yueke uwine ugwayi wokuqala okhethekile nomusha eSifundazweni sase-Guangdong, kodwa wawina ibhizinisi lokuqala kazwelonke lobuchwepheshe obuphezulu emkhakheni we-e-cigarette e-Beijing futhi wahlanganiswa nohlelo lwesibani loMnyango Wezesayensi Nobuchwepheshe.I-Xiwu ithuthukise ubuchwepheshe obukhethekile be-nicotine y obuqondene nemikhiqizo yokunambitheka kukagwayi.

Ubuchwepheshe sebuphenduke inkomba ewumgogodla kubakhiqizi bakagwayi we-elekthronikhi ukuthi basungule, bathuthukise futhi badale umehluko esinyathelweni esilandelayo.

Imithetho nemithethonqubo iyancipha, futhi uchungechunge lwezimboni ludinga ukwakhiwa kabusha

Ngokusondela kosuku lokuqaliswa kwemithetho emisha, imboni ingene esikhathini soguquko esimatasa: ugwayi we-e-flavour wezithelo unqanyuliwe, imakethe isesigabeni sokuhlanza nokulahla i-inventory, futhi abathengi bangena kwimodi yesitoko. ngesivinini senqwaba yamabhokisi.Iketango lokuqala lezimboni elakhiwe imboni kagwayi, uhlobo kanye nezitolo liphukile, futhi kufanele kwakhiwe ibhalansi entsha.

Njengenhliziyo yokukhiqiza, i-China iletha u-90% wemikhiqizo kagwayi kagesi kwababhemayo emhlabeni wonke unyaka nonyaka.Abakhiqizi bakawoyela kagwayi enhla nemboni kagwayi bangathengisa cishe amathani ayi-15 kawoyela kagwayi ngenyanga.Ngenxa yobuningi bamabhizinisi aphesheya kwezilwandle, izimboni zikagwayi kanye nowoyela zaseShayina kudala zafunda ukusuka endaweni lapho imithetho nemithethonqubo incipha khona futhi idlulisele amandla ezempi endaweni lapho imigomo ixega khona.

Noma ngabe kunamabhizinisi aphesheya anenani eliphezulu, imithetho emisha kagwayi wase-China isenomthelela omkhulu kulaba bakhiqizi.Umthamo wokuthengiswa kwenyanga kawoyela kagwayi wehle kakhulu wafinyelela kumathani ayi-5, futhi umthamo webhizinisi lasekhaya wehle ngo-70%.

Ngenhlanhla, amafekthri kawoyela nogwayi ahlangabezane nokukhishwa kwemithetho emisha e-United States futhi angalungisa imigqa yawo yokukhiqiza ngokushesha ngangokunokwenzeka ukuze kuqinisekiswe ukutholakala okungaphazamiseki.Umthamo wokuthengisa we-cartridge change e-cigarettes e-United States ukhuphuke usuka ku-22.8% waya ku-37.1%, futhi iningi labahlinzeki livela eChina, okubonisa ukuthi imikhiqizo eyinhloko ezindaweni eziphakeme zemboni inokuqina okuqinile nokulungiswa okusheshayo, ukunikeza isiqinisekiso esiqinile soguquko olushelelayo lwemakethe yaseChina ngemva kwemithetho emisha.

Abakhiqizi bamafutha entuthu abaye bazama amanzi kusengaphambili bayazi ukuthi i-e-cigarette ye-flavour "kagwayi" kufanele ibe kanjani nokuthi ingakhiqizwa kanjani.Isibonelo, i-fanhuo Technology Co., Ltd. inamakha afika kwangu-250 ahlangabezana nezidingo ze-FDA, okuhlanganisa uwoyela kagwayi i-Yuxi kanye ne-Huanghelou, okuyizinambitheka zakudala zikagwayi wase-China.Ingumhlinzeki wemikhiqizo ecishe ibe yi-1/5 yemikhiqizo yomhlaba ye-e-cigarette.

Izimboni zikagwayi namafutha azizwa njengamatshe amanye amazwe ngaphesheya komfula zinikeza isiqinisekiso sokuqala sokuthuthukiswa kochungechunge lwezimboni.

Uma kuqhathaniswa nendima ehamba phambili yokuguqulwa kokukhiqizwa kwemboni kagwayi kanye nowoyela, umthelela wemithetho emisha ohlangothini lomkhiqizo kungathiwa uyahlukumeza.

Okokuqala, uma kuqhathaniswa nezitshalo zikagwayi namafutha esezisungulwe iminyaka engaphezu kwe-10 futhi zinemboni ejulile yokuqongelela, izinhlobo eziningi ze-e-cigarette ezisebenzayo emakethe yamanje zasungulwa ngonyaka ka-2017.

Bangene emakethe ngesikhathi se-tuyere futhi basayigcina indlela yokusebenza yokuqalisa, bethembele kuthrafikhi ukuthola amakhasimende namathemba emakethe okuthola imali.Manje, umbuso ubonise ngokucacile isimo sengqondo sokususa ukugeleza.Akunakwenzeka ukuthi imali eyinhloko ibe nesandla esivulekile emakethe njengoba kwakunjalo esikhathini esidlule.Ukuvinjelwa kokumaketha ngemva kokuqedwa kuzophinde kuvimbele ukutholwa kwamakhasimende.

Okwesibili, imithetho emisha ivala unaphakade imodi yesitolo."Izinyathelo zokulawula ugwayi we-elekthronikhi" zithi amabhizinisi noma abantu ngabanye ekupheleni kokuthengisa badinga ukufaneleka ukuzibandakanya ebhizinisini lokudayisa i-e-cigarette.Kuze kube manje, ukuvulwa okungaxhunyiwe ku-inthanethi kwezinhlobo zikagwayi we-elekthronikhi akukhona ukwanda okungokwemvelo ohlelweni lokuthuthukiswa komkhiqizo, kodwa ukusinda okunzima ngaphansi kokuqondisa kwenqubomgomo.

Umbuso ubonisa ngokucacile isimo sengqondo sokususa ukuhamba, okungezona izindaba ezinhle zezinkampani ze-e-cigarette ezithole imijikelezo eminingana yezimali eminyakeni edlule.Ukulahlekelwa yimali eshisiwe kanye nethrafikhi engaxhunyiwe ku-inthanethi kuyisinyathelo esiqhubekayo kusuka kumgomo wamasu wesikhathi eside "wemakethe enkulu, amabhizinisi amakhulu kanye nomkhiqizo omkhulu".Ukwehla kokuthengiswa okubangelwa imikhawulo yokunambitha nakho kuzokwenza ukusebenza kwazo kwesikhashana kube nzima.

Ezinkampanini ezincane ze-e-cigarette, ukuvela kwemithetho emisha kuyithuba kanye nenselele.Indawo yokuthengisa ugwayi we-elekthronikhi ayivunyelwe ukusetha izitolo zomkhiqizo, izitolo zamaqoqo kuphela ezingavulwa, futhi ukusebenza okukhethekile kuvinjelwe, ukuze izinkampani ezincane ezingakwazi ukuvula izitolo zazo ezingaxhunyiwe ku-inthanethi ngaphambi kokuba zithole ithuba lokuzinza ungaxhunyiwe ku-inthanethi.

Nokho, ukuqiniswa kokugadwa kusho futhi ukushuba kwezinselelo.Imikhiqizo emincane ingase yephule ukuhamba kwayo kwemali bese ifadalala ngokuphelele kulo mzuliswano womthelela, futhi isabelo semakethe singase siqhubeke sigxile ekhanda.

Inqubomgomo kuqala, impilo enhle noma indawo engcono kakhulu yogwayi we-elekthronikhi

Ukuze sibuyele emithethweni emisha, sidinga ukuthola isiqondiso sokugada futhi sicacise injongo yokugada.

Umkhawulo wokunambitha ezinyathelweni zokuphathwa kukagwayi we-elekthronikhi ukunciphisa ukukhangwa kukagwayi omusha kubantu abasha kanye nengozi yama-aerosol angaziwa emzimbeni womuntu.Ukugadwa okuqinile akusho ukuthi imakethe incipha.Ngokuphambene nalokho, i-e-cigarettes ingatshekiswa kuphela ngezinsiza zenqubomgomo uma ingakhuthaza impilo.

Imithetho emisha ikhombisa ukuthi ukugadwa kwemboni kagwayi yaseShayina sekuphinde kwaqiniswa, futhi imboni isithuthuke kakhulu ekumiseni izinga.Umklamo wezinga eliphezulu kanye nemithetho esezingeni eliphansi ikhombisana, futhi ihlela ngokuhlanganyela indlela yokuthuthukisa engenzeka ye-e-cigarette eye yabhekana nobuhlungu besikhashana kanye nentuthuko eqhubekayo yesikhathi eside.Kusukela ngo-2016, abakhiqizi bakawoyela kagwayi abakhulu abambalwa e-Shenzhen baqala futhi babamba iqhaza ekwakhiweni kwezinga lokuqala laseChina elijwayelekile lobuchwepheshe lemikhiqizo yoketshezi yamakhemikhali entuthu ye-elekthronikhi, basungula izinkomba zezinzwa neze-physicochemical zezinto zokusetshenziswa zikawoyela kagwayi.Lokhu ukuhlakanipha nokuzimisela kwebhizinisi, okubonisa indlela engenakugwemeka yokuthuthukiswa okujwayelekile kwama-e-cigarettes.

Ngemuva kwemithetho emisha, ukusebenzisana okufanayo kuzojula phakathi kwezinqubomgomo namabhizinisi: amabhizinisi ahlinzeka ngemibono yokuklama okulawulayo, futhi ukulawulwa kudala indawo enokuncintisana okuhle.

Ngesikhathi esifanayo, imboni kudala ihogela ukuxhumana okuhle okungenakugwenywa phakathi kukagwayi we-elekthronikhi nempilo yomphakathi esikhathini esizayo.

Ngo-2021, i-International E-cigarette Industry Summit Forum yagcizelela ukuthi imikhiqizo ye-physiotherapy yezempilo ethatha i-atomization ye-herbal njengesibonelo ingase ibe isifunda esisha sikagwayi we-e.Inhlanganisela ye-e-cigarettes nempilo enhle isiphenduke isiqondiso sokuthuthukiswa okungenzeka.Uma abadlali bezimboni befuna ukujulisa ibhizinisi labo, kumele bahambisane nalokhu okujwayelekile kwentuthuko esimeme.

Eminyakeni yamuva, izinhlobo ze-e-cigarette zethule imikhiqizo ye-herbal atomization ngaphandle kwe-nicotine.Ukuma kwenduku ye-atomizing ye-herbal kufana nokukagwayi we-electronic.Izinto ezisetshenziswayo ku-cartridge kagwayi zisebenzisa umuthi we-herbal waseShayina, ikakhulukazi egxile emqondweni "wemithi yendabuko yamaShayina".

Isibonelo, i-laimi, uhlobo lukagwayi we-elekthronikhi ngaphansi kweqembu le-wuyeshen, yethule umkhiqizo we-herbal atomization ngezinto zokusetshenziswa njenge-pangdahai, okuthiwa unomthelela wokumanzisa umphimbo.U-Yueke ubuye wethula umkhiqizo othi “vegetation Valley,” ethi usebenzisa izinto ezisetshenziswa ezitshalweni zendabuko futhi awunayo i-nicotine.

Ukulawula akukwazi ukufezwa ngesinyathelo esisodwa, futhi akuwona wonke amabhizinisi angathobela imithetho nemithethonqubo ngokuqaphela.Kodwa-ke, amazinga embonini ajwayelekile ngokwandayo, ngokuya ngokuya ehambisana nesiqondiso sokuthuthukiswa okunempilo, awawona nje umphumela wokugcinwa kwenqubomgomo, kodwa futhi ayindlela engenakugwemeka yentuthuko eqhubekayo yobungcweti necolisisiwe yemboni.

Ukuvinjelwa kwama-e-cigarette "we-fruit flavour" kuyiphuzu leqhwa ekugunyazweni nasekumisweni kwemboni.

Ezinkampanini ezinobuchwepheshe bangempela namandla omkhiqizo, imithetho emisha kagwayi we-elekthronikhi ivule ulwandle olusha ezimbonini ezingase zibe khona, okuholela amabhizinisi ahamba phambili ukuthi aqhubekele phambili ekuthuthukiseni amandla awo obuchwepheshe kanye nesakhiwo somkhiqizo.